Modernizing a Long-Term Client’s Online Presence
Metro HaulAway has been a long-term Digital X client, allowing us to support the business through more than a single website project. As the company expanded its residential and commercial junk removal, cleanout, demolition and debris removal services across Portland, Salem and surrounding Oregon communities, Digital X redesigned the website with a more modern appearance, clearer service paths and a stronger foundation for continued local SEO.
What Digital X Delivered
This long-term relationship has combined website redesign, technical support, local SEO and ongoing content to keep Metro HaulAway’s online presence growing with the business.
Modern Website Redesign
Updated the website with a cleaner, more modern appearance, stronger calls to action, clearer navigation and a better mobile experience.
Clear Service Structure
Organized residential and commercial junk removal, property cleanouts, demolition and debris removal into clear customer paths.
Location-Based SEO
Strengthened Portland and Salem targeting while expanding city-specific landing pages for communities such as Beaverton and St. Helens.
Ongoing Marketing and Support
Continued improving indexing, website performance, citations, backlinks, social content and Google Business Profile activity after launch.
Expanding Visibility One Service Area at a Time
After the redesign launched, the work shifted toward helping Metro HaulAway reach customers beyond its primary Portland market. Digital X strengthened the main service pages and developed location-specific landing pages for communities including Beaverton and St. Helens.
Each page was written around how customers search for junk removal, cleanouts, demolition and debris hauling in their city. The pages were then connected through internal links and submitted for indexing, giving the newer redesign time to build authority while expanding the number of relevant searches Metro HaulAway can appear for.
The Website Was Only the Starting Point
The modern redesign created a stronger foundation, but the long-term relationship did not stop at launch. Digital X continued supporting Metro HaulAway through technical improvements, expanded local SEO, city-specific landing pages, citation and backlink development, and ongoing social and Google Business Profile content.
Technical Performance
Improved caching, mobile navigation, loading behavior and image delivery to keep the redesigned website stable, responsive and easier to use.
Search Visibility
Resolved indexing issues, refined headings and page structure, submitted updated sitemaps, added city pages and strengthened internal links.
Ongoing Marketing
Built local citations and backlinks while creating social-media and Google Business Profile content to support visibility beyond the website.
Early Results From Ongoing Work
Metro HaulAway’s redesigned website is still less than a year old, but early Search Console data shows clear growth in visibility. During the most recent three months, search impressions increased from 3,040 to 7,800 compared with the previous three months—an increase of approximately 157%. Search clicks also increased from 22 to 35, an increase of approximately 59%.
The website is appearing more often for relevant searches including commercial junk removal, building waste removal, remove debris and junk removal Portland. Because many of these searches are newly gaining visibility, rankings and click-through rates are still developing. These results represent early momentum from an ongoing SEO strategy rather than a finished outcome.
157%
Increase in search impressions
59%
Increase in Google Search clicks
Comparison: Most recent three months versus the previous three months.
Your Website Should Keep Working After Launch
A website is the foundation—not the entire marketing plan. Digital X combines custom web design, local SEO, hosting, social content and ongoing improvements to help local service businesses build visibility and stay in front of potential customers.